Germany Klingspor Seeks Opportunities in Domestic Market

Klinspor advances to China in 2014

Having been devoted to abrasives market research and development for more than one hundred and twenty years, experienced Klingspor is capable of dominating any abrasives market. The specific plans Klingspor have to enter into domestic market remain to be seen. As the manufacturing base of German headquarters, Qingdao Klingspor has been the pioneer corporation of this plan. The General Manager of Qingdao, Zhengsheng, received an interview from iAbrasive reporters on Friday, during which he expressed his thoughts and ideas about the current situation of domestic market and revealed some of the plans.

R: As an exclusively-owned German corporation in 2005, Qingdao Klingspor has devoted itself to European market. I’d like to know that what impressions or comments you have on abrasives domestic market. Thank you. 

Z: Since our products have been sold in European market for years, I’m afraid that don’t know a lot about domestic market. As to my impression on abrasives market in china, I’d like to share with you my ideas. Early in the middle of 20th century, The German democratic Republic launched Construction Aid Projects that helped to build up the biggest grinding wheel factory in China at that time, which is the predecessor of the White Dove Abrasives co., Ltd in Zhengzhou, China. With its workshop founded in accordance with East German Standards, The grinding wheel giants marked the beginning of Chinese abrasive modernization as well as the witness of the long-term good relationship of people from both countries. Abrasives market has entered a prosperous period over time. However, this industry is faced with a tough situation due to labor costs, raw material costs and order insufficiency. I have also learned something about the current situation in domestic market. Some abrasive companies can hardly make ends meet. As we all know, the rules of competition is "survival of the fittest", it is our great honor to put our products into the market to be tested.

R: Since you are not optimistic about the current domestic market of abrasives, why would Klingspor target at domestic market?

Z: There are two reasons for entering into Chinese market at this very moment. On one hand, only when a industry is in the period of downturn, can we help an corporation to show its beat capabilities and give the best evidence to customers about what kind of products really stand the trial. On the other hand, during the downturn of current abrasive market, according to judgments of Klingspor, many companies would rather stop to have a rest, which may definitely contribute to the downturn of the whole industry. We are entering domesic market to stimulate others and boost up the morale of the whole industry.

R: What advantages do you think does Klingspor have over domestic competitive products?

Z: As the saying goes, "Make hay while the sun shines". Our most remarkable product feature is safety. Just take resin grinding wheel for example, the faster the wheel rotates, the more dangerous it might be. Once broken, the damage of its fragments is no less than that of a gun. We always put security in the first place. Besides, Qingdao Klingspor adheres to the unified product standard universally; we ensure Chinese customers exactly the same products. Thank you.

For more information, please visit: http://www.iabrasive.com/