BOSDI: Takeoff on Quality and Credibility

Established in 2011, Zhengzhou BOSDI Abrasives Co., Ltd is engaged in producing and selling abrasives applied in the grinding and polishing of metal, stainless steel and stones. Their main products are in wide range, including resin grinding wheels, resin cutting wheels, depressed-center grinding wheels, flap discs, mounted wheel, diamond saw blade, diamond flexible grinding discs, vitrified grinding wheels, etc. Various categories and diversified specification make BOSDI rank top in abrasives industry. 

It is well known that relying on technical strength of Zhengzhou Research Institute for Abrasives & Grinding Co., Ltd, there are plenty of abrasives manufacturers in Zhenghzou. Moreover, in recent years, because of economic recession, traditional industry is impacted deeply. The situation is the same to abrasives industry. In this circumstances, BOSDI has determined to enter abrasives industry in 2011, which makes other people confused. While the rapid development in three years is remarkable and leaves deep impression on other abrasives manufacturers. Now, the public are still confused what is the secret of BOSDI’s success. 

Surviaval on Quality

As an emergency in abrasives industry, profound quality is one of secrets assisting BOSDI achieve success. At the very begging of establishment, BOSDI had decided to walk in the forefront in the whole industry. Therefore, BOSDI adopted the most advanced equipment, and introduced German automatic assemble line. Moreover, BOSDI did not hesitate to buy expensive raw and auxiliary materials from America, Germany and Switzerland. Advanced device and high quality materials are just the first step to guarantee quality. In the process of manufacturing, different from those small abrasives manufactures who only pay attention to producing, BOSDI implements strict and scientific management and tests products quality independently.  All their products are in accordance with European EN12413 standard and passed strict examination. Their products have totally achieved ISO9001:2000 quality management system certification and Germany MPA quality certification.  

Leading by Custom-tailor 

Among traditional industries, the rapid development stage of abrasives industry has already gone. In a relative saturated market, what should a brand new abrasives manufactures do to rank top in short time? In order to address that problem, BOSDI has made great efforts. In the internet age, what people pursuit is “personalized”. When buying products, customers have the same thought. Almost everyone customer hope to buy customized products according to their own requirements. However,  abrasives are usually produced in assemble line. Custom-tailor means that from the design of product, all the things are unique to meet demand of certain customers, which implies the cost would be improved. As a new star in the whole industry, do what big abrasives manufactures unwilling to do is a shortcut to build reputation. Consequently,  custom-tailor and excellent products drove BOSDI as the lead status in abrasives industry.   

Winning on Attempt 

Compared with super abrasives manufacturers in China, BOSDI is regarded as “a new face”. Although in traditional industries, BOSDI dares to break traditional rules. Coincident with the rapid development of the internet, as for sales concept, BOSDI again walk in front of other abrasives manufacturers. Cooperation with iAbrasive is a good example. Currently, most of relatively large abrasives manufacturers have planned to step into foreign trade, and what worries them is good channel.  Traditional large B2B platform has various columns and is not very professional in certain industry, so taking advantage of large B2B platform is not a good choice for abrasives. As a vertical B2B platform only focusing on abrasives industry, iAbrasive.com is more professional and its tailor-made marketing plans is more targeted. After learning advantages of iAbrasive.com, BOSDI signed an agreement without a second thought and hope to rely on iAbrasive.com to broaden its foreign trade business. 

In the fierce competition, how to keep ahead and build a good brand image, BOSDI’s concept, “striving for survival by profound quality and expanding market counting on credibility ” is worth all other abrasives manufactures to learn from. 

Site on iAbrasive.com: http://bosdiabrasives.en.iabrasive.com/