iAbrasive: Integrated Foreign Trade Marketing Is the Only Outlet for Abrasives Industry

Recently, the manager Lei of iAbrasive gave a speech at China Coated Abrasives Conference. Compared with other technical speeches, what Lei shared about the knowledge of integrated foreign trade marketing tended to be more attractive. Nevertheless, it had raised a serious question among numerous abrasives manufacturers: how to develop your foreign trade business effectively?

“to be frank, abrasives industry is very narrow. Traditional marketing strategies may not be effective for us, which is really an annoying thing.” Mr. Feng, a famous supplier of flap disc machine in China, said to me, “however, iAbrasive’s integrated marketing strategy seems to take effects for us. Until now, we have received three inquiries from the overseas customers through our online shop on iAbrasive.com and two of them have been concluded smoothly.” Currently, many abrasives manufacturers reflected that they had received several valuable inquiries through iAbrasive.com. 

To combine B2B platform, Industrial Website, SEO and Press Release together is the most effective marketing strategy that iAbrasive has been advocating. It would not only bring enterprise inquiries but also facilitate the establishment of own brands. Observing the overall foreign trade situation in abrasives industry, most abrasives manufacturers taken exhibition and B2B as the approach to develop business in the overseas market. However, the approach seemed to make little difference now.

Actually, if you have more understanding of network marketing, you’ll find buyers will find your enterprise through diversified channels involving search engine, industrial website, social network media, e-mail and news release, more than exhibition and B2B trading platform. 

At the end of the speech, Lei revealed that the website had been planing a new column called “People”, which centered on the interview to the excellent entrepreneurs in the line. It aimed at unveiling the secret of success and reflecting the unique culture behind the enterprises. 

“our interview to the manager Gao of  Dongtai Abrasives Co., Ltd. bespeaks the well start-off of the new column, and later there will be more “People” displayed on iAbrasive.com”. Lei indicated.